Type Of Website Is In Most Demand There are now over 1.9 billion websites on the Internet. However, not all websites are the same – choosing the right website type is crucial to your success!
The Different Types Of Business Websites
In addition to an appealing design, helpful content, clear structures and user-friendly operation of a website on all end devices, choosing the right website type plays an essential role in its success. The website type must match your company, your target group, your goals and last but not least, the style, structure and scope of the website content.
Below we present the main types of websites that are most suitable for use in the corporate environment. Please note: In practice, it is rarely possible to clearly distinguish between the various website types. Mixtures of different website types often occur. This overview should help you to decide on the right style for your company website as early as the strategic planning phase.
One-Pager As A Company Website
A one-pager ( or one-page website) is a website that consists of only one page. On the main page, all important information for the visitor is present in different areas. Unlike a classic website, the side menu does not link to other website subpages. Instead, it conveniently navigates to the individual regions on the main page and help. Visitors orient themselves on the page by optically highlighting the active site. Such websites focus on the essential information presented to the visitor in a quick and visually appealing manner.
Targeting Website For Visitors
By targeting website visitors this way, such significantly higher conversion rates than classic websites. One-pagers are suitable, for example, for presenting individual products, people, projects and small companies. On the other hand, they are less suitable for websites that offer extensive or complex content to the visitor.
In the case of an international website target group, such company pages provide in multiple languages. We offer our customers the implementation of a bilingual website.
Type Of Website Is In Most Demand-The Classic Company Website
Classic company websites ( corporate websites) are usually more extensive information pages. Therefore, they draw attention to a company and make information about the respective company accessible to the website visitor.
Here you will find an example of a classic company website (customer project “AVE-Capital”):
In Addition To Detailed Information About The Company Itself,
Classic company websites usually also contain information about the products/services, events/trade fair dates, employees, references, news, and more. There are also options for making contact, for example, using a contact form.
Classic company websites create an “information one-way street“, i.e.; visitors cannot interact directly with the page or leave comments, for example. The exact range of functions adjusts to the respective company.
In the case of an international website target group, such company pages provide in multiple languages. We offer our customers the implementation of a bilingual website.
Type Of Website Is In Most Demand-Corporate Blog/Magazine
In the corporate environment, corporate blogs are usually integrated as an additional component on classic company websites and increases uses as a market and communicate tool. They can help companies to attract customers’ attention, communicate with them, be found via search engines and thus become more visible. A company blog is also particularly suitable for establishing the company as an expert in a field and thus influencing the opinion of its (potential) customers.
Up-To-Date Editorial Articles
Up–To–Date Editorial Articles are regularly published on company blogs, which generally focus on imparting knowledge and information. It means that most corporate blogs are more inclined toward an online magazine. For example, companies can provide their customers with additional information about their products and services with the help of a blog. It can be, for example, recipes from sellers of cooking utensils or tips and instructions for craft projects from a specialist retailer for craft supplies.
Most Blogs Are Interactive.
This means that blog posts to act – for example, in the form of comments and options for “liking” and sharing the posts on social media such as Facebook, Twitter, Pinterest etc.
A company blog can be a very effective tool in online marketing and potentially bind customers to a company over a long period. However, operation and maintenance are associated with a corresponding amount of effort. After all, it is essential for a blog to regularly publish up-to-date, helpful content that offers users real added value.
Our website is an example of a combination of a classic website and a company blog
Type Of Website Is In Most Demand-Online shop (ECommerce Website)
If you plan to sell products or services directly online from your company’s website, an online store is your company’s right type of website. Products or services are in an online shop, and the entire purchase process is online. Your website visitors become customers to be paid immediately in the online shop by selecting products or services, placing them in a virtual shopping cart, ordering them and usually paying directly online. Online shops are more complex than other websites because they must map the ordering and payment process entirely and legally. Different interfaces to third-party systems apply for this.
Conclusion
Choosing the correct type of website is an important task when developing your online strategy and a critical success factor for your internet presence. We are happy to support you! Arrange a free consultation now!
