About E-Commerce Marketing Manager Job Description
E-Commerce marketing manager job description: Also known as web marketing manager, e-business manager, or eCommerce director, the e-commerce manager is responsible for defining the company’s E-Commerce strategy to sell online the products it offers or increase services. To develop this and thus sales.
Missions, Training, Compensation: Find out all you necessity to know about the E-Commerce Manager job.
E-Commerce Marketing Manager Job Description
Find the E-Commerce Manager Job Sheet with all the helpful information about this job: Salary, Studies, Education, Role, Ecommerce Manager Job Description, Traits, and Skills Required to Get the Profession of Ecommerce exercise manager. The E-Commerce manager job is part of the marketing area.
The tasks of the e-commerce manager are aimed at increasing the online sales of commercial companies that have entrusted their website dedicated to sales to him. As a web and commerce specialist, his work combines both areas. He is accountable for developing and implementing innovative marketing strategies specific to the site through email, referencing, and social networks… He monitors the sites, improving their functionality and attractiveness, offering products tailored to Internet users to Increase traffic and build customer loyalty. It analyzes the performance indicators of the selected devices and adjusts its strategies according to the results to meet consumer needs bests. Budget management of online sales and inventory tracking are part of his activities. It ensures the smooth running of online sales and the security of payments. The eCommerce manager also has managerial roles as he oversees the teams responsible for the day-to-day running of the site.
What are the Main Tasks of the E-Commerce Marketing Manager?
A significant player in the digital transformation of companies, the E-Commerce manager, aims to manage a company’s merchant site(s) daily and optimize the placement of products or services to generate traffic. In collaboration with the marketing, digital, and logistics teams, he implements a marketing strategy that develops awareness of the website(s) to attract and retain internet users.
He is responsible for the digital budget and decides on the web marketing actions to be carried out, such as natural (SEO) or paid (SEA) referencing, email sending, use of social networks, establishing partnerships and memberships, etc. In addition, it defines and implements commercial web -Operations (promotions, sales, contests, etc.).
The e-commerce manager carries out technological, marketing, and competitive observation to stay on top of new developments and constantly develop the merchant side.
The Tasks of the E-Commerce Marketing Manager are Diverse:
- Managing the performance of the website by optimizing the customer journey, content, and product selection;
- Participation in the creation of web media (videos, banners, testimonials, product demonstrations);
- Management of external service providers;
- Defining the company’s e-commerce strategy and contributing to the development of global sales;
- Conducting online commercial promotions (promotions, deals, contests, etc.);
- Activation of the various web marketing levers to achieve the objectives (SEO, SEM, social networks, emails, partnerships, affiliate codes, etc.);
- Definition and regular monitoring of Site Performance Indicators (KPI) and implementation of reports;
- Competitive and Trade Intelligence.
What Training and What Profile for an E-Commerce Marketing Manager?
The e-commerce manager usually comes from a BAC +5 type business/marketing school, an engineering school (CESI, Polytech, INSA, etc.), or a university education specializing in new technologies, digital marketing, or e-business. A Master’s in E-Commerce is also very popular with recruiters. Candidate must have at minimum five years of experience in a retail or digital marketing environment before being considered for this position.
The e-commerce manager’s responsibilities concern both (CMS, computer languages, etc.), marketing (e-mailings, referencing, loyalty discounts), and sales. He also has in-depth knowledge of new technologies to optimize the site and activate the appropriate complementary measures.
In addition to his technical skills, the e-commerce manager brings a passion for sales and good interpersonal skills. He demonstrates excellent analytical and synthetic skills. His versatility makes him very organized and agile, and he knows how to motivate and coordinate teams to achieve goals. Fluency in commercial and technical English is required to communicate and negotiate with various stakeholders. In addition, he has a solid knowledge of GDPR.
The E-Commerce manager often needs to be flexible to meet consumer demands and handle their heavy workload that extends beyond store hours.
What are the Job Prospects of an E-Commerce Marketing Manager?
Thanks to the versatility of the position and after a few years of experience, the e-commerce manager can advance to digital, marketing, or sales manager positions.
What is the Salary of an E-Commerce Marketing Manager?
With 2 to 5 years of experience, an e-commerce manager can aim for a gross annual salary of €40 to €50,000. An older profile (5 to 15 years old) is entitled to compensation between €50,000 and €80,000.
How to Become an E-Commerce Marketing Manager
Entry into the profession of e-commerce manager requires a solid education at BAC+5 level in marketing, sales, and IT. Even if it is not easy for a young graduate to get a job at the end of his studies, specific training courses from business and engineering schools are good springboards for integration. It’s good to know that recruiters identify candidates with a master’s degree in e-commerce.
After a few years of experience, the e-commerce manager can move up to a position as a consultant manager in a media agency, sales manager, or marketing manager.
Take our e-commerce manager training that will enable you to develop and manage e-commerce and cross-channel. During the sessions, participants can share and exchange experiences and practices.
Conclusion
E-Commerce marketing manager job description, the e-commerce manager is at the interface between the web, sales, and marketing professions. He is responsible for developing deals on the Internet and communicating the image of the company or its client to the public and its customers.
He can rely on his company’s e-commerce website. However, it also depends on its presence on social networks and redirects to other merchant sites or influences the purchasing behaviour of the target customers.
The e-commerce manager must be at the forefront of new marketing techniques and communication technologies in the digital age. And since he keeps the online sale running smoothly, he needs to combine two essential skills: sales and web.
Also Read: How to Build a Mission Focused Startup Team – In 2022
